Hotel Developer Opportunity: Marriott StudioRes Offers New Build Midscale Extended-Stay Development

This blog series aims to help developers learn more about the new economy hotel brands that can help you grow your businesses.

In today’s ever-evolving hospitality landscape, we are witnessing the emergence of innovative and disruptive brands dedicated to delivering the ideal combination of comfort and affordability for consumers. 

Today, we’ll explore Marriott’s StudioRes and what it offers.

This new-build opportunity for midscale extended-stay development in the US and Canada allows developers to capitalize on today’s increased consumer demand for longer stay options at an affordable price. 

Marriott presents this innovative brand as a cost-effective per-room option, emphasizing speed-to-market and cost-efficiency for developers. Prototype properties include 124 keys on a 54,000 square foot property at a targeted build cost of $13-14 million. 

With a turnkey operating model, StudioRes takes advantage of a “light-touch, digital first operating model” with pay-and-go retail and Marriott Mobile Key check-in— all translating into light operational costs for operators.

Marriott envisions this as a fundamental extended-stay brand, offering essential amenities, tailored for secondary and suburban markets where class B multi-family properties are prevalent. The brand caters to guests seeking stays of 20+ nights, all at an affordable rate, approximately $80 per night. 

These properties will include:

• Well-appointed rooms with one or two queen beds, in-room kitchens, and ample closet space 
• On-site gym and laundry facilities for added convenience.
• Pet-friendly amenities to accommodate furry companions.

If you’re in the process of developing one of these groundbreaking economy brands, allow us to supply you with the top-quality architectural drawings that will serve as the cornerstone of your success. Reach out to us today!