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Hotel Developer Opportunity - Introduction to Hyatt Studios for Smaller Markets

February 15, 2024
Hotel Developer Opportunity - Introduction to Hyatt Studios for Smaller Markets

This blog series serves as a valuable resource for developers seeking insights into the potential of economy hotel brands to drive business growth.

Prominent names like Hilton, Hyatt, IHG, and Marriott are welcoming developers and operators with franchise opportunities, whether through new construction or conversion, enabling a refreshing transformation of their business.

Today, we will delve into Hyatt Studios and what this unique offering entails.

Hyatt is extending its presence into smaller submarkets by introducing its first “upper-midscale” brand in the Americas. This brand is designed to attract both extended-stay travelers and shorter-term leisure and business guests. 

It boasts a flexible approach for developers, featuring scalable construction options and efficient operational models that can adapt to local market requirements. Developers have the freedom to customize the hotel’s design and offerings to align with the needs and preferences of their market and guests. This includes the option to add amenities like a pool for leisure travelers or meeting spaces for areas with group business demand.

The prototype properties comprise 122 keys and occupy a 1.7-acre lot, with a targeted build cost ranging from $130,000 to $135,000 per key.

Hyatt Studios is all about self-serve amenities and in-room conveniences, ensuring that extended-stay guests have everything they need to make themselves at home. Some of the key features of this brand include:

  • Guestrooms designed to provide the comfort of a studio apartment, complete with additional space that can be transformed into a cozy workspace or separated to enjoy the kitchen and living area.
  • Suites equipped with kitchen amenities for extended stays, featuring a convection microwave, dishwasher, and a notably larger refrigerator compared to typical hotel rooms.
  • Complimentary grab-and-go breakfast options.
  • A 24-hour market offering a wide array of choices that can be conveniently prepared and enjoyed in the guestroom’s kitchen.

If you’re embarking on the development journey of one of these groundbreaking economy brands, we are here to provide the top-quality architectural drawings that will serve as the bedrock of your success. Contact us today!

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