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Hotel Developer Opportunity: Garner more revenue with Garner by IHG

November 22, 2023
Hotel Developer Opportunity: Garner more revenue with Garner by IHG

This blog series aims to help developers learn more about the new economy hotel brands that can help you grow your businesses.

The hospitality market is seeing a barrage of disruptive new brands aimed at providing the comfort and amenities consumers want, at prices they can afford. These economy brands are also more affordable for developers who have been stymied by soaring material prices, staggering labor prices, labor shortages, and a number of other factors negatively affecting revenue and growth.

Today, we’ll explore the Garner by IHG brand and what it offers.

Garner is a mid-scale conversion brand that provides independent hotel owners and operators with a swift and cost-effective means of expansion and rejuvenation. The brand was developed based on feedback from owners who expressed their desire to work with a high-quality conversion brand at a lower price point.

Beyond the inherent advantages of tapping into IHG’s global sales network, efficient low-cost distribution systems, and reduced procurement expenses, owners stand to gain significantly from the brand’s adaptable conversion approach.  IHG has intentionally established lenient criteria for Garner to minimize renovation costs. While certain brand-defining elements and guest experiences are essential, some standards have been relaxed to enhance the feasibility of conversion. For instance, Garner’s lobbies do not adhere to a fixed design, thus potentially sparing owners from extensive lobby renovations during the conversion process.

IHG will collaborate closely with each owner and evaluate the specific renovation requirements for their property.

Garner aims to be the “approachable” brand that offers guests a restful night’s stay in a comfortable space followed by a hot breakfast—all delivered by a warm and welcoming staff, within a refreshing environment that appeals to a broad spectrum of guests.  Garner properties feature guest-influenced playlists, snacks and drinks; flexible lobby designs; and pet-friendly touches such as welcome treats, loaner items and outdoor relief stations.

If you’re in the process of developing one of these innovative and cost-effective economy brands, allow us to provide you with the high-quality architectural drawings that will serve as the cornerstone of your success. Contact us today!

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